Off The Wall Power Washing, a Connecticut-based power washing company, built its reputation for quality and reliability over 40 years. Long-time partners of Hum & Flow, they’ve previously collaborated with us for logo design and branding, website development, SEO, and print projects.
Off The Wall Power Washing wanted to continue to elevate their bold and dynamic brand with a series of videos to highlight their state-of-the-art equipment, expert team, and array of services.
Video Project Goals:
The goal was to produce bold, action-packed videos that would not only showcase their key services but also captivate audiences on their website and social media channels. In keeping with the Three ‘C’s of effective branding, the videos needed to be clear, consistent, and compelling.
Key Deliverables:
- Services Overview Video: This comprehensive video outlines each of Off The Wall’s key services and provides a dynamic introduction to their brand. It serves as a dynamic introduction that encapsulates the core of what they do.
- Individual Service Videos: We produced a series of 60-seconds-or-less videos that focus on each individual service. These videos have to address the customers’ pain points head-on and clearly showcase the solutions offered by Off The Wall.
General Services Video
We approached this project with a strategic blend of on-site authenticity and polished production. Our creative process was broken down into several key steps:
- On-the-Job-Site Filming: We joined the Off The Wall team on a series of active job sites, capturing their authentic on-the-job approach. This footage highlighted the real-time results of their power washing services and their attention to detail.
- Staged Video Shoot: To add an extra layer of creativity and control, we staged a shoot at Off The Wall headquarters. This allowed us to craft specific scenes that showcased their specialized equipment in action.
- Script Development: Our team drafted punchy, dynamic scripts to complement the visuals and highlight the client’s services. These scripts were designed to resonate with the audience, delivering the message with clarity and impact.
- Editing and Production: Combining both the on-site and staged footage with additional clips collected previously by the client, as well as carefully-selected stock imagery, we crafted a series of short videos. The final edits were polished to ensure that the videos not only told a story individually but worked together to cohesively reinforce Off The Wall’s position as a leader in power washing.
Graffiti Removal Video
Trash Chute Cleaning Video
Sidewalk Cleaning Video
“The videos came together great! They showcase our team in action and demonstrate the results of our services in a way we weren’t able to capture before.”
-Joe, Owner of Off The Wall Power Washing
Video visuals bonus:
While we were there and armed with a camera, we captured hundreds of photos during the video shoot. Using these — as well as screenshots from the 4K video — and were able to update and replace key imagery throughout the Off The Wall website. Doing this provided a more consistent experience for their website users by increasing the visual connection between the video content and the imagery seen across the rest of the site.
This video production project demonstrates how our well-executed creative strategy can amplify a brand’s core strengths. Through a seamless blend of authentic on-site footage and carefully orchestrated production, Hum & Flow delivered video content that is bold, engaging, and reflective of Off The Wall Power Washing’s decades-long legacy.
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