Wrap Project Goals:
The mobile classroom vehicle wrap design needed to be immediately recognizable and memorable, effectively communicating Goodwin University’s mission and educational offerings while capturing the interest of onlookers across Connecticut.
Key Deliverables:
Our deliverable for this project was a full graphic wrap for the mobile classroom that transforms the trailer into an effective mobile billboard for the university.
A Learning Leviathan
Sure, fifty-five feet sounds pretty big, but seeing it in person puts the scale of the mobile classroom trailer into perspective in a way pictures can’t. Taking our first look at the vehicle once it arrived onsite in CT, we realized it’s not just big… it is absolutely enormous — the perfect blank canvas for big, bold, impactful messaging.
Our creative process was broken down into several key steps:
- Conceptual Meeting: We held an in-depth session with key stakeholders at the university to define what was most important for the wrap and to discuss various design directions.
- Custom Template Development: To ensure precision, we measured the mobile classroom trailer and created a custom template. This template served as the foundation for the entire design, ensuring that every element was accurately aligned with the physical dimensions of the vehicle.
- Concept Iteration: With the template in place, we then developed a range of design concepts. Once the initial concepts were shared, we gathered client feedback and continued to refine and iterate the design until we landed on a final, cohesive solution.
- Production Coordination: After finalizing the design, we partnered with Image360 in Wallingford, CT to coordinate the production and application of the full graphic wrap. This collaboration ensured that the design was brought to life with high-quality materials and expert installation.
Crafting a Detailed design template
With measuring tape and notebook in hand, we built a detailed schematic of the trailer, accounting for the various doors, windows, hatches, and ports so that we could accurately place design elements without any unfortunate surprises when the graphic wrap was applied.
Adding additional details to our digital template also helped visualize what the finished product would look like, bridging the gap between our concepts and the real world and helping to earn early buy-in from stakeholders.
Iterating Design Concepts
Meeting with the client, we quickly landed on themes of forward motion and momentum, highlighting both the mobility of the classroom and the core brand theme for the University of taking innovative approaches to make education more accessible.
Like a conventional billboard, we also had to make sure the message was boldly attention-attracting yet simple enough to be understood and retained by drivers spotting the classroom hauling down I-84 and I-91.
Wrapping it up and Rolling Out The Completed Project
The final design was then handed off the the wrap experts at Image360 in Wallingford, CT for production and application, and now you can spot the mobile classroom crisscrossing Connecticut on its mission to deliver high-quality educational experiences.
“We had a first-rate experience working with Hum & Flow on branding and wrapping Goodwin University’s newest mobile classroom. Not only was the creative work outstanding, but Caleb’s understanding of the scope of the production was invaluable to the success of the project.”
-Phil Moore, Goodwin University Sr. Director of Marketing and Communications
The project resulted in a bold and memorable mobile classroom vehicle wrap design that not only satisfied the client but also serves as a dynamic advertising tool for Goodwin University. Now seen all over the state, this striking mobile billboard clearly communicates the university’s commitment to continuing education and workforce development.
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